Kevin Keegan's management trademark was all-out, thrilling attack, with his former Liverpool and Newcastle team-mate Terry McDermott at his side and charismatic chairman Sir John Hall shaping the off-field strategy. Matters were quickly resolved and soon Newcastle were on their way. Having saved Newcastle from relegation to the third tier, Keegan inspired them to promotion to the Premier League, finishing only behind champions Manchester United and Blackburn Rovers in 1993-94 with goals and creativity provided by strikers Andy Cole and the returning Peter Beardsley.
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