It might be the most under-appreciated, under-discussed, under-valued part of American media, especially sports media. It’s the power of Spanish-language media. You might have seen the audience numbers for the World Cup final: Fox had about 39 million viewers and Telemundo about 24 million. It was the most-watched soccer match in American television history. Fox […] The post The powerful lure of watching soccer on Spanish-language television appeared first on Soccer America.
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