Aston Villa have announced a new front-of-shirt sponsor for the 2026-27 season, with president of business operations Francesco Calvo stating the deal is a "symbol of the club's continuing expansion". Visit Rwanda will become the club's principle partner, official tourism partner and official coffee provider - and the Rwandan Development Board's branding will appear on the front of all men's, women's and academy kits. "This is a very exciting partnership for Aston Villa," Calvo said.